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To launch our new research report on Building Resilience: Diversification Strategies for the News Media Industry, FT Strategies is hosting a free live webinar.
Join us to hear from our experts as they discuss the imperative and challenges of achieving sustainable diversified growth, and look at how companies like the Financial Times diversify their business models to adapt and thrive.
5th July at 10.00am - 11.00am BST (GMT+1), or:
- 2.300pm - 3.30pm IST
- 5.00pm - 6.00pm SGT
- 7.00pm - 8.00pm AEST
- 6.00pm - 7.00pm JST
Register here: https://lnkd.in/euR3mNBM
May 01
Join FT Strategies on 5th July for this free live webinar on our new report, Building Resilience: Diversification Strategies for the News Media Industry. Our experts will discuss the imperative and challenges of achieving sustainable diversified growth, and look at how companies like the Financial Times diversify their business models to adapt and thrive.
5th July at 10.00am - 11.00am BST (GMT+1), or:
- 2.300pm - 3.30pm IST
- 5.00pm - 6.00pm SGT
- 7.00pm - 8.00pm AEST
- 6.00pm - 7.00pm JST
Register now: https://lnkd.in/eDuuAvx6
May 01
Join FT Strategies on 5th July at 10.00am - 11.00am BST (GMT+1) for this free live webinar on our new report, Building Resilience: Diversification Strategies for the News Media Industry. Our experts will discuss the imperative and challenges of achieving sustainable diversified growth, and look at how companies like the Financial Times diversify their business models to adapt and thrive. Register now: https://lnkd.in/eDuuAvx6
May 01
To launch our new research report on Building Resilience: Diversification Strategies for the News Media Industry, FT Strategies is hosting a free live webinar.
Join to hear from our experts as they discuss the imperative and challenges of achieving sustainable diversified growth, and look at how companies like the Financial Times diversify their business models to adapt and thrive.
Virtual | 5th July at 10.00am - 11.00am BST (GMT+1)
Register here: https://lnkd.in/euR3mNBM
May 01
👀 Did you miss this year's International Journalism Festival in Perugia? We've collated everything that you need to know and the most insightful themes that were shared on the day.
Last week, FT Strategies Director Adriana Menezes Whiteley, Head of Insights George Montagu and Manager Ben Whitelaw attended the International Journalism Festival in Perugia. As well as presenting our findings from the Next Gen News report and debating the topic of mis and disinformation, they attended dozens of sessions over the four days which they have summarised in our latest article.
Read what we found to be the most compelling and thought-provoking talks with the key takeaways from each session here 👉 https://lnkd.in/gXcXHCBx
Apr 26
🌌 Nordic news media organisations are some of the most advanced in the world, with audiences that continually signal their trust in the news and their willingness to pay for it. Yet, publishers still face barriers to growth such as the post-pandemic slump in subscriptions, declines in advertising and print circulation, and ever-changing technology platforms.
As part of FT Strategies and Google News Initiative report ‘The Nordic Context’, we've created a playbook for subscription growth developed from the learnings and practical experiments run during the Nordic Subscriptions Academy 2023.
Download the report now 👉https://lnkd.in/eji3XEkq
Apr 25
📝 Want to gain further insight into our learnings from the Next Gen News research and get your hands on a physical copy of the report?
If you're attending the International News Media Association (INMA) World Congress of News Media this week, head to our exhibition stand and speak to Senior Insights Consultant Lamberto Lambertini and Manager Liat Fainman-Adelman who worked closely on the Next Gen News Research. They'll be giving out the printed report and sharing further details about the outcomes of this research.
FT Strategies Director Lisa MacLeod along with Lamberto Lambertini, will also be presenting on Friday, 26 April at 3.25pm on 'Evolving your newsroom to engage the next generation'. Learn more about the session here: https://lnkd.in/eUfcEYqF
If you haven't yet read the report, download it here: https://lnkd.in/eA9r3FbG
Apr 24
🗞️ In recent years, the print media industry has faced transformative challenges and pressures - such as digitalisation, shifting customer behaviours and economic strains.
Despite these pressures, the Financial Times continues to print its iconic pink paper and maintains a strong position in the market. In this article, George Adelman Principal at FT Strategies, talked to Janet White Print Director at the FT, to discuss her remarkable career at the FT spanning over 35 years. They spoke about the resilience of specialised publications and operational strategies such as trimming editions, the move to digital and the sustainability of distribution networks.
Read the article here 👉 https://lnkd.in/eisEaYC6
Apr 23
We are proud to sponsor The World Congress of the International News Media Association (INMA) in London this year. The conference is part of a full week of exciting workshops, study tours, awards and networking between industry leaders - starting today. FT Strategies will close the event at the end of the week with our workshop on how to bring newsrooms into the news business. Join Director Lisa MacLeod and Senior Insights Consultant Lamberto Lambertini for their session from 2-5pm on Friday 26th April.
FT Strategies will be there alongside INMA's Newsroom Transformation Initiative Lead Amalie Nash, Author and BBC Journalist Ros Atkins, RBS Digital Journalism Manager Rodrigo Muzell, The Times and Sunday Times Head of Digital Edward Roussel and Newsday's Managing Editor Rochell Bishop Sleets. Find out more: https://lnkd.in/ejnJX_HC
Apr 22
⚡Join us for Digital Media Asia 2024, where FT Strategies Principal Sabrina Daryanani will be leading a talk and panel discussion alongside leading publishers from APAC, in the region's foremost news media industry event.
During this session, taking place on 25 April, Sabrina will present on two of our recent reports: the Audience Diversity Academy Report, which discusses how to enrich audience diversity agendas and unlock growth within younger audiences, and the Next Gen News Report, which explores the younger generation's relationship with the news, to better understand the future of news consumption.
To find out more about the event and register for tickets, head to the link 👉https://lnkd.in/ejNn4Q-3 #DigitalMediaAsia
Apr 22
It's the last day of #IJF2024 in Perugia, Italy and whether you're at the event, or have been following online, today's panel is one to watch: Transparency: does it actually work to combat mis and disinformation?
FT Strategies Director Adriana Whiteley and Manager Ben Whitelaw will be joined by Head of Editorial Innovation at The Guardian Chris Moran and Co-Founder and Executive Director at Aos Fatos Tai Nalon to discuss the effectiveness of transparency in news reporting and media operations as a strategy to combat mis- and disinformation. Together, they'll share personal experience of being open with sources, data, methodologies and editorial decisions as well as the risks and potential pitfalls of doing so. Find out more here: https://lnkd.in/ePcHnqG7
Apr 20
📣 We're bringing the Artificial Intelligence Design Sprint to Stockholm. This one-day workshop is specifically for news publishers in the Nordics looking to accelerate their organisation's AI capabilities.
The workshop will take place on Friday, 31 May at Google's Stockholm offices. During the session, you can expect to identify your organisation's biggest AI opportunities and challenges, design potential solutions, and produce an actionable plan for future AI strategy and implementation.
Learn more and apply for the programme here: https://lnkd.in/eGVUQHTH
Applications will close Wednesday, 8 May 17:00 CET.
Apr 19
🚀 Redefining News for the next generation.
We partnered with Northwestern University Medill School to launch the Next Gen News report which envisions what #news consumption will be like in 2030. While our research focused on the preferences of young consumers, a crucial question arose at our launch event about the economic feasibility of our recommendations, reminiscent of the challenges faced by BuzzFeed and VICE News. In this article, Head of Insights George Montagu, who was closely involved in this research and the report, outlines why it is important for news #publishers to persevere in monetising younger audiences and serving their unique needs.
George will be speaking on this topic and giving further insight into our research findings tomorrow in Perugia at the International Journalism Festival from 5 pm. If you're at the event, make sure to attend his session and get the opportunity to better understand how to serve and monetise the next generation.
Read the article here: https://lnkd.in/eek6fH93
Learn about George's presentation here: https://lnkd.in/exvUnrWU
Apr 18
🇮🇹 We've arrived in Perugia for the much-anticipated #IJF24, where FT Strategies will speak alongside other leaders in publishing.
Our first session at the event will be on understanding the audiences of 2030. George Montagu, Head of Insights at FT Strategies, takes the stage at 5pm (GMT+2) on 19th April to share the findings of Next Gen News, an 8-month research project exploring the news preferences of the next generation of consumers. The session will bring to life some of the voices of the next generation with anecdotes, quotes, and observations, as well as insights from some of the leading thinkers in the industry.
See the full programme here: https://lnkd.in/eawPYj4z
Apr 17
📣 We are delighted to be participating in Press Gazette's Future of Media Trends 2024 tomorrow. The event will bring together over 70 senior media professionals to discuss revenue strategies and diversification tactics.
Jim Egan, Principal at FT Strategies, will be hosting roundtable discussions on revenue diversification - What does successful revenue diversification look like and how can you put it into practice? Other discussions throughout the morning will include self-service advertising, the sunsetting of cookies in 2024, and using content strategy to drive revenue.
Find out more: https://lnkd.in/edVRTGAe
Apr 16
⚽ From match footage to analysis and BTS content, football clubs are increasingly investing in their digital content - but how can they continue to engage audiences as fanbases grow, become more diverse and decentralise from their local area?
This article by Associate Consultant Joe Miller highlights some of the tactics being leveraged by football clubs to navigate this challenge. It discusses the importance of harnessing data to drive commercial success, and how clubs like Manchester City have leveraged social media to aggressively pursue their global audience.
Read the article here: https://lnkd.in/esZ4EQf3
Apr 16
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